When MMCreative was chosen to work on the music for this national advertising spot, we faced interesting technical challenges, in that our client wanted the voice of Aretha Franklin from the original song, but for the music to be re-recorded. We turned to our Go-To Production Team at Factory Underground Studio to help us achieve the result you hear in the final production. The resulting spot was named "Most Talked About Commercial on Social Media" in November 2020.
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